Browsing All Posts filed under »public relations«

PR needs a renewed focus on ethics, diversity and impact

October 27, 2019

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As Chair or Vice Chair of the PRCA Council, I will propose ethics, diversity and standards are the focus of the Council's work.

One in ten firms engage in Pridewash

July 1, 2019

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Over 10% of companies delivering a Pride-themed campaign scored less than 80% for their steps to improve LGBT+ rights.

Watchout for Pridewash season

June 24, 2019

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Like polluting brands that "greenwash" their reputation by embarking on meaningless environmental corporate social responsibility, so we are starting to see Pridewash. These brands have a dodgy track record on LGBT rights, but are now celebrating Pride.

We must do more to attract the next generation of campaigners

June 18, 2019

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The headlines from the recent PRCA Census may make for grim reading for charity PRs, but the truth behind the sector lies in the detail. On the surface, the fact that only non-departmental public bodies earn less than charity PRs, makes for depressing reading. While charities rightly have to safeguard the use of money donated […]

Let’s focus on the REAL social impact of communications

May 14, 2019

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Other professions are speaking the language of social value. And now the PR & communications industry is joining in.

Watch out for the new wave of communications dinosaurs

December 18, 2018

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Any communications practitioner worth their salt should have two words at the front of their mind in 2019: Social Value.

Solving public relations PR problem

November 20, 2018

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The world of public relations is changing, but the industry needs to do more to understand the social impact of its work.