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Three ways PR & comms staff can help the fight against COVID-19

March 25, 2020

As the government's Stay Home, Save Lives message gets through and the world settles into a new normal, the PR and communications profession must start to look at the positive social impact it can have right now.

Is 2020 the year the PR profession unites on ethical conduct?

January 1, 2020

It's time to move on from the ethical scandals of the previous years in 2020 with a renewed focus on ethics.

PR needs a renewed focus on ethics, diversity and impact

October 27, 2019

As Chair or Vice Chair of the PRCA Council, I will propose ethics, diversity and standards are the focus of the Council's work.

One in ten firms engage in Pridewash

July 1, 2019

Over 10% of companies delivering a Pride-themed campaign scored less than 80% for their steps to improve LGBT+ rights.

Watchout for Pridewash season

June 24, 2019

Like polluting brands that "greenwash" their reputation by embarking on meaningless environmental corporate social responsibility, so we are starting to see Pridewash. These brands have a dodgy track record on LGBT rights, but are now celebrating Pride.

We must do more to attract the next generation of campaigners

June 18, 2019

The headlines from the recent PRCA Census may make for grim reading for charity PRs, but the truth behind the sector lies in the detail. On the surface, the fact that only non-departmental public bodies earn less than charity PRs, makes for depressing reading. While charities rightly have to safeguard the use of money donated […]