Browsing All Posts filed under »apprenticeships«

The PR Agency of the future?

March 24, 2011

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I attended a fascinating debate last night, hosted by the PRCA, on the future of public relations agencies – but one which raised more questions than it answered. So, here’s my take on the answers to the five big issues raised… 1) Talent. Or lack thereof. There’s a real issue with the PR industry being […]

PR needs apprentices rather than graduates

March 20, 2009

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Last week, PR Week ran a story saying that our industry heads were unconvinced by PR degrees. No big suprise, even people I know who have taken them reckon they are crap (apart from the work experience placement). But, I had a letter published today in response arguing that it’s not PR degrees which should […]