Browsing All Posts filed under »apprenticeships«

The PR prescription for avoiding irrelevance

July 10, 2012

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When one of the biggest names in PR warns that the industry faces becoming irrelevant, it’s probably a good idea to listen. And Lord Chadlington, founder of Shandwick and chair of Huntsworth group of PR agencies, gave just that warning last night (9th July). Chadlington’s prescription for preventing this irrelevance lies in tapping into the […]

What makes a good PR recruit? And where do they sit?

April 17, 2012

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How will the new PR Apprenticeship sit alongside graduate - and other - forms of recruitment?

PR Apprenticeships launched

December 8, 2011

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Today is a landmark day for the PR industry. Today sees the single most important development in the industry since the social media revolution. I’ve written on countless occasions about the need to diversify routes into the PR profession – and long called for the establishment of PR Apprenticeships. And while the PRCA have always […]

If PR’s a people industry, do we need different people?

November 8, 2011

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People are vital to communications. Not only do they make up the audiences marketeers try to reach, but they are often the sole 'asset' a communications team or agency has. So it was disappointing that not more employers attended the 'Education in Public Relations' debate at the University of Westminster - an ideal chance to debate PR degrees and the future of recruitment and training in the communications industry.

Degrees give no guarantees of success in the media

August 26, 2011

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Over at the Independent, Rizwan Syed criticises Jan Murray’s development of an Apprenticeship for journalists. I praised Jan for this move, part of what I believe is a vital shift toward creating more routes to enter media professions. I did respond on the Independent, but my comments seem to have disappeared. So, I’ll re-post my […]

Sexy A-Levels are not the worst media crime today

August 18, 2011

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With phone hacking and riots, this has hardly been a normal ‘silly season’ for the media. But, like Christmas ‘last day rush’ and Bank Holiday ‘getaway travel chaos’ stories, A-Level results can be relied on to fill plenty of media airtime and column inches. In all this coverage, a recurring media crime is to use […]

The Apprentice revolution is coming, but slowly

August 16, 2011

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Guardian journalist Jan Murray‘s announcement that she is taking on an Apprentice is another sign that the attitude toward vocational qualifications is changing. Degrees churn out indebted graduates who, in the PR industry as in journalism, spend the immediate aftermath of their degree on post-graduate qualifications or as juniors learning their trade. Indeed, those graduates […]