apprenticeships | Ramblings Of A PR

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Watch out for the new wave of communications dinosaurs

December 18, 2018

Any communications practitioner worth their salt should have two words at the front of their mind in 2019: Social Value.

The best job in the world?

March 14, 2016

The PRCA Careers in PR event claimed PR is the best job in the world. But how does the industry stack up for flexibility, variety, community and pay?

Help create a new PR degree apprenticeship

March 11, 2015

The PR industry is set to make history by creating a new master’s-level degree apprenticeship in public relations. Industry body, the PRCA has applied to the Department for Business, Innovation and Skills to develop the new qualification in partnership with universities. Announced by the Prime Minister, the new PR degree apprenticeships are possible following reforms […]

Five tips on hiring PR apprentices

July 16, 2014

PR Apprenticeships have been helping agencies and in-house teams grow their own talent for over two years now. And Matt and I recently spoke to the PRCA’s DARE conference about what a PR Apprenticeship actually involves – from employer and apprentice perspectives. You can view the presentation we gave below, but there are five key things we have learned […]

PR Apprenticeships have come of age

November 15, 2013

When I first suggested that there should be PR Apprenticeships in March 2009, the silence in the industry was deafening. Even in my own workplace at the time there was scepticism – and even hostility – to the idea that anyone could enter a PR agency without the spuriously defined ‘good degree’. It has been […]

The PR prescription for avoiding irrelevance

July 10, 2012

When one of the biggest names in PR warns that the industry faces becoming irrelevant, it’s probably a good idea to listen. And Lord Chadlington, founder of Shandwick and chair of Huntsworth group of PR agencies, gave just that warning last night (9th July). Chadlington’s prescription for preventing this irrelevance lies in tapping into the […]