Browsing All Posts filed under »General Election 2010«

The PRCA agree with me!

May 7, 2010

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I was amused to see that now the election has happened, the industry body, the PRCA, agree with my summary of the state of the marketing industry.  In PR Week,  director-general Francis Ingham said, “for general PR agencies, this result poses real dangers. Let’s not be in denial – all three main parties have taken a […]

How the media should vote tomorrow

May 5, 2010

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What a mixed bag for the media this election has been. It’s demonstrated dramatically how style can triumph over substance, how poor presentation can lose audiences and how the most persuasive messages are simple and positive.  It’s also shown that social media may not be able to deliver knock out blows, but is vital in […]

Education debate

March 19, 2010

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As PR moves ever faster into the social media realm, it’s been interesting to be part of the launch of the first election broadcast generated entirely by the public this week. Not just this, but it’s also been a massive learning pulling together a broadcast itself – for example I had no idea how long […]

Mydavidcameron more popular than leading charities

March 12, 2010

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In a pretty rare, but welcome, move, mydavidcameron.com has taken to publishing web traffic to their site on a seemingly regular basis. The latest results show site traffic of 250k in six weeks – more than double what the country’s leading charities (such as British Heart Foundation and Cancer Research UK) will have generated despite all of […]

Mydavidcameron vs the real thing… who wins?

March 3, 2010

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The recent media storm around Tory campaign funding jogged a promise I made to try and answer a big question about the importance of social media on the outcome of the election. Just how effective will a poster campaign be for the Tories? And is it possible that more people would see Labour’s spoofs of […]