Browsing All Posts filed under »marketing«

What do PR’s make?

July 9, 2014

0

I spent the weekend at the beautiful Carthvean farm helping farm-sit for a family friend. Following three days spent knee deep in horse shit and trying to master the art of milking a goat by hand, I came back to London full of the joys of the countryside. I also had a concern that, compared […]

Top posts of 2012

December 31, 2012

1

The review of my blog posts is a little different this year (here is 2011‘s) as it also takes into account posts from the Claremont and CIPR blogs. Also summarised as a word cloud here, below are the top ten most read posts (in reverse order): 10) Launch of PR Apprenticeships. The very first post […]

The battle of the opening ceremonies

August 30, 2012

0

On the surface of the figures, Channel 4 will be delighted that last night’s Paralympic Opening Ceremony attracted the station’s largest audience share since the peak of Big Brother. And today’s blanket front page coverage for the Paralympics (only the Express don’t fully lead with the Opening Ceremony) is a positive sign that the Games […]

Beer, urine and the Australian legacy

August 7, 2012

2

While retailers have just a matter of days to launch behavioural change communications to bring back Olympic business, there’s plenty of Olympics PR still going on… Nation to watch: The Swiss are spending $4.6m on their London 2012 presence and from Holland’s Heineken House to Russia’s Sochi Park, countries are climbing over themselves to boost […]

Olympic PR melons, parents and the fauxlympics

August 1, 2012

1

The third installment of Olympic PR highs and lows featuring melons, parents and the fauxlympics

Hearses, infidelity and empty seats… More Olympics PR

July 31, 2012

2

The Olympic Games have given PRs the opportunity to take the media ‘summer silly season’ to new heights. You’d have thought that weekly posts on London Olympics PR highs and lows would be enough. But no, there’s just too much good material. So here’s today’s top five: Biggest social media fail: The #NBCfail over its […]

When is a new football kit not a new kit?

June 7, 2012

2

It’s an exciting time of year for football fans. New kits are unveiled, transfers are made, managers changed and fixture lists revealed. All of which gives club PRs a chance to generate masses of positive media coverage. But when is a new football kit (RRP: £multi-million pound industry) not a new football kit? When it’s […]