Browsing All Posts filed under »marketing«

For charities’ sake we must have more good news

October 16, 2018

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New research has highlighted the lack of positive news sources available to the public and just a fifth of the population have heard positive news about charities

Communicating causes: the new bible for campaigners

June 29, 2018

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Former UN Secretary General Kofi Annan’s 2014 prediction that the 21st Century would be the “era of the NGO” is an appropriate starting point for Communicating Causes – an all encompassing new book on the state of campaigning in the charity sector. The book, launched at a PRCA Charity and Not for Profit event last […]

The reputation challenge at the heart of fundraising

July 5, 2017

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Almost a quarter of the public (23%) feel “emotionally blackmailed” by charities, according to new research from the Commission on the Donor Experience. No wonder then that as well as seeking to define good practice, the Commission has also put building the reputation of charities at the centre of its recommendations. The Commission was launched in […]

Five lessons from a social enterprise year

February 22, 2017

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Five lessons from a year running the social enterprise Campaign Collective

Five things to learn from the e-campaigning forum

April 19, 2016

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The annual ECF Global Event in Oxford is a chance to inspire and be inspired by some of Europe's best progressive campaigners. Here are five lessons.

Is this the worst PR idea ever?

October 19, 2014

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According to marketing industry mag, The Drum, drinks giant Diageo is “mulling” the idea of an alcoholic version of The Great British Bake Off in a bid to halt declining sales. Regardless of the fact that declining alcohol sales in the UK should be a good thing – and a sign that the work of the […]

What do PR’s make?

July 9, 2014

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I spent the weekend at the beautiful Carthvean farm helping farm-sit for a family friend. Following three days spent knee deep in horse shit and trying to master the art of milking a goat by hand, I came back to London full of the joys of the countryside. I also had a concern that, compared […]