Browsing All Posts filed under »marketing«

The reputation challenge at the heart of fundraising

July 5, 2017


Almost a quarter of the public (23%) feel “emotionally blackmailed” by charities, according to new research from the Commission on the Donor Experience. No wonder then that as well as seeking to define good practice, the Commission has also put building the reputation of charities at the centre of its recommendations. The Commission was launched in […]

Five lessons from a social enterprise year

February 22, 2017


Five lessons from a year running the social enterprise Campaign Collective

Five things to learn from the e-campaigning forum

April 19, 2016


The annual ECF Global Event in Oxford is a chance to inspire and be inspired by some of Europe's best progressive campaigners. Here are five lessons.

Is this the worst PR idea ever?

October 19, 2014


According to marketing industry mag, The Drum, drinks giant Diageo is “mulling” the idea of an alcoholic version of The Great British Bake Off in a bid to halt declining sales. Regardless of the fact that declining alcohol sales in the UK should be a good thing – and a sign that the work of the […]

What do PR’s make?

July 9, 2014


I spent the weekend at the beautiful Carthvean farm helping farm-sit for a family friend. Following three days spent knee deep in horse shit and trying to master the art of milking a goat by hand, I came back to London full of the joys of the countryside. I also had a concern that, compared […]

Top posts of 2012

December 31, 2012


The review of my blog posts is a little different this year (here is 2011‘s) as it also takes into account posts from the Claremont and CIPR blogs. Also summarised as a word cloud here, below are the top ten most read posts (in reverse order): 10) Launch of PR Apprenticeships. The very first post […]

The battle of the opening ceremonies

August 30, 2012


On the surface of the figures, Channel 4 will be delighted that last night’s Paralympic Opening Ceremony attracted the station’s largest audience share since the peak of Big Brother. And today’s blanket front page coverage for the Paralympics (only the Express don’t fully lead with the Opening Ceremony) is a positive sign that the Games […]