Browsing All Posts filed under »marketing«

Let’s focus on the REAL social impact of communications

May 14, 2019

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Other professions are speaking the language of social value. And now the PR & communications industry is joining in.

Solving public relations PR problem

November 20, 2018

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The world of public relations is changing, but the industry needs to do more to understand the social impact of its work.

For charities’ sake we must have more good news

October 16, 2018

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New research has highlighted the lack of positive news sources available to the public and just a fifth of the population have heard positive news about charities

Communicating causes: the new bible for campaigners

June 29, 2018

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Former UN Secretary General Kofi Annan’s 2014 prediction that the 21st Century would be the “era of the NGO” is an appropriate starting point for Communicating Causes – an all encompassing new book on the state of campaigning in the charity sector. The book, launched at a PRCA Charity and Not for Profit event last […]

The reputation challenge at the heart of fundraising

July 5, 2017

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Almost a quarter of the public (23%) feel “emotionally blackmailed” by charities, according to new research from the Commission on the Donor Experience. No wonder then that as well as seeking to define good practice, the Commission has also put building the reputation of charities at the centre of its recommendations. The Commission was launched in […]

Five lessons from a social enterprise year

February 22, 2017

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Five lessons from a year running the social enterprise Campaign Collective

Five things to learn from the e-campaigning forum

April 19, 2016

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The annual ECF Global Event in Oxford is a chance to inspire and be inspired by some of Europe's best progressive campaigners. Here are five lessons.