With so much of the electorate undecided in 2015, the spotlight rightly falls on how party communications has failed to excite, inspire and drive votes. Commentators were quick to dub Thursday’s poll as the first social media election. But of course, it was never going to live up to this hype. What it should have […]
If the Edelman Trust Barometer wasn’t enough of a wake up call to the marketing industry that organisations need to focus on building trust, new research from PulseCheck should provide a further reason to kick start a debate about organisations’ communications priorities. Last week, the Barometer revealed that, globally, trust in charities, NGOs, business and media has declined across the board […]
The must-read annual Edelman Trust Barometer (see below for the full report) has just been published and its message is clear: If you want to build trust be social and be ethical. The Barometer finds that, globally, trust in charities, NGOs, business and media has declined across the board and the UK is ranked as […]
With the political parties kick-starting the longest General Election campaign in history this week, politics will clearly have a major impact on charity campaigns in 2015. But as PR Week reveals, it’s not the only issue campaigners and charity PRs will face in (early) 2015: 1. The Lobbying Act will continue to confuse charities and campaigners. Part 2 of the […]
Press conferences have had a good run. From calming public nerves in a crisis (or not if you are Malaysian Airlines) to launching campaigns and announcing mundane company results, press conferences have been at the heart of the PR’s repartee for decades. But while the media’s attention is focused on Scotland, the Lobbying Act came […]
With just weeks to go until regulations for non-party campaigners during the 2015 General Election come into force, there are still fundamental questions that remain unanswered about the impact of the Lobbying Act on PRs. In fact, the PRCA Not-For-Profit and Charity Group has written to the Electoral Commission with ten key questions they must […]
Keep calm and keep campaigning That was the message from the PRCA’s Not for Profit and Charity Group discussion last Thursday on the impact of the Lobbying Act on campaigns in the run up to the General Election next year. But, as Lily Capriani from Children’s Society pointed out, continuing to run campaigns does not […]
Seismic earthquakes. Political turmoil. Revolutionary. There’s been much written about the European elections, but the five tweets below provide clear lessons the UK political parties – and anyone with a passion for democracy – must learn: 1) Things are not what they seem Another Angry Voice has an important overview of the 12 things the European […]
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May 6, 2015
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