Browsing All Posts filed under »coi«

Nice shows we still need government PR… if not the fat cats

September 22, 2010

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I was interested to see the anger on Panorama and in the media on the salaries of the government comms fat cats.  PR Week covered the story and I obviously had my say there. But Paul Cardin‘s response made me think, he said: No sympathy whatsoever from this quarter. Don’t fight it and risk exposing yourselves. Just […]

A chance for the obesity makers to repent

December 10, 2009

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The UK’s biggest advertising spender, the Central Office of Information, has started a process to find the biggest brains in behavioural change to join a new panel of experts who will advise the Government on how to get people to act differently. Rather than taking us on a further step towards an Orwellian distopia, this […]

PR needs to embrace the chance to show it works

November 13, 2009

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The UK’s Central Office of Information has suggested that advertising value equivalent’s (AVE) are no longer included as part of mandatory evaluation criteria when measuring how well PR campaigns perform. And not before time! You can read my comments either in PR Week or on the website of the company I work for. But, if […]