Browsing All Posts filed under »evaluation«

Let’s focus on the REAL social impact of communications

May 14, 2019


Other professions are speaking the language of social value. And now the PR & communications industry is joining in.

Communicating causes: the new bible for campaigners

June 29, 2018


Former UN Secretary General Kofi Annan’s 2014 prediction that the 21st Century would be the “era of the NGO” is an appropriate starting point for Communicating Causes – an all encompassing new book on the state of campaigning in the charity sector. The book, launched at a PRCA Charity and Not for Profit event last […]

Five ways charities and campaigners can get the good news out there

April 16, 2018


Hints and tips on how charities and campaigners can spread their good news more effectively

Is this the most effective PR campaign in Europe?

March 31, 2014


There are some PR awards anyone would be delighted about being nominated for, but do they prove you have one of the most effective PR campaigns in Europe? Claremont’s work for National Apprenticeship Week 2013 (working with the Skills Funding Agency in house team and our partners at Tribe PR, On Broadcast and Shackleton PR) has just been […]

Proud of Grey Pride

October 28, 2011


PR is a funny old industry. You spend hours, days, weeks, months (in many cases years) working on campaigns, striving to reach targets or work towards a big announcement. And when that moment comes and a campaign hits a milestone, it’s all to easy to fail to properly reflect on all the work that has […]

Finding the digital page 94

August 31, 2011


Getting coverage in the media is often only the start of the battle for communicators. The trick is then trying to understand if people have actually seen, heard or read it. Measuring in broad terms is easy enough – opinion tracking can demonstrate clearly how many people have seen or discussed your story. In print […]

Mum’s the word: We just need proof

January 20, 2011


‘Mummy bloggers’ can do no wrong. Communities like Mumsnet are influencing politics, individual site authors are fought over by PRs for brand endorsement. But there’s just one thing missing… Proof that these bloggers actually drive sales. But rather than engage an independent research house to find proof (like Cadbury did with GfK NOP to prove […]

PR needs to embrace the chance to show it works

November 13, 2009


The UK’s Central Office of Information has suggested that advertising value equivalent’s (AVE) are no longer included as part of mandatory evaluation criteria when measuring how well PR campaigns perform. And not before time! You can read my comments either in PR Week or on the website of the company I work for. But, if […]