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The attack of the auto-scheduled tweet

April 15, 2014

You’re a busy MP. You want to use Twitter to make your points on social media. The auto-scheduled tweet function is a best thing since the heavily subsidised Commons bar? Well, no. As many brands and politicians have found to their cost, you should only auto-schedule tweets with care. Take Esther McVey MP. She set […]

A social media cheer for Starbucks

December 17, 2012

After winning some plaudits (well, Mr B. Johnson anyway) for its move on taxation, Starbucks must have hoped that its sponsorship of the Natural History Ice Rink would have helped move its brand reputation on from corporate tax dodgers to nice guys who help you #spreadthecheer this Christmas. Of course, live twitter walls are a […]

What links Marmite, Mystic Meg and the Mayor?

August 2, 2012

The Olympics PR machine rumbles on – and there’s clearly only one place to start today… PR triumph over adversity award: Boris. Of course. People used to claim that Tony Blair was Teflon coated, but he had nothing on BoJo. Even being left strung up mid-zip wire comically waving flags is nothing to this politician. […]

Re-launch or re-hash?

May 8, 2012

You’d have thought that political spinners would learn? Gordon Brown did them almost quarterly, Ed Miliband has done a fair few, the Big Society has tried at least six. Billed as re-launches, but in effect just re-hashes of the same content. And today we see the coalition proudly jumping on the re-launch bandwagon. That’s not […]

Proud of Grey Pride

October 28, 2011

PR is a funny old industry. You spend hours, days, weeks, months (in many cases years) working on campaigns, striving to reach targets or work towards a big announcement. And when that moment comes and a campaign hits a milestone, it’s all to easy to fail to properly reflect on all the work that has […]

The thin line between love and hate

October 17, 2011

The Andrew Werritty / Liam Fox affair has re-ignited the debate over the power and influence of ‘lobbyists’. But, as with so much in the world of politics and communications, the distinction between right and wrong is difficult to pin down. Malign power of men who peddle influence Screamed the Daily Mail’s Andrew Pierce in […]

Taking the BS out of the Big Society

July 19, 2010

After a lack of interest the first time around, the Big Society was finally launched to the consumer today. The anticipation was immense – the Twittersphere was groaning under the #bigsociety trend and the months of preparation and planning by Big Society agitators was finally to pay off. Except it still hasn’t. Not really. It […]