Browsing All Posts filed under »david cameron«

£117,800 to be the PM’s mouthpiece

January 18, 2016

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The PM needs a new (deputy) spokesperson. And the salary is almost five times the UK's average salary

Re-launch or re-hash?

May 8, 2012

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You’d have thought that political spinners would learn? Gordon Brown did them almost quarterly, Ed Miliband has done a fair few, the Big Society has tried at least six. Billed as re-launches, but in effect just re-hashes of the same content. And today we see the coalition proudly jumping on the re-launch bandwagon. That’s not […]

Cameron’s slip means the end for pre-records

March 24, 2010

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The majority of interviews for TV and radio don’t happen live, but are pre-recorded. This works well for everyone – spokespeople get to do the interview at a time and place to suit them and broadcasters can line these set pieces up in advance and get content for stories in the bag. The other benefit […]