Tackling misinformation and disinformation will be the fight of charity communicators' lives over the next ten years.
PR and communications firms can now donated any un-used (or under-used) IT equipment such as laptops, tablets and mobiles to help the lonely and vulnerable.
As the government's Stay Home, Save Lives message gets through and the world settles into a new normal, the PR and communications profession must start to look at the positive social impact it can have right now.
It's time to move on from the ethical scandals of the previous years in 2020 with a renewed focus on ethics.
Over 10% of companies delivering a Pride-themed campaign scored less than 80% for their steps to improve LGBT+ rights.
Other professions are speaking the language of social value. And now the PR & communications industry is joining in.
Any communications practitioner worth their salt should have two words at the front of their mind in 2019: Social Value.
The world of public relations is changing, but the industry needs to do more to understand the social impact of its work.
March 29, 2021
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