Browsing All Posts filed under »Change«

Trust in charities collapses; but ethics are key to rebuilding faith

January 20, 2015

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The must-read annual Edelman Trust Barometer (see below for the full report) has just been published and its message is clear: If you want to build trust be social and be ethical. The Barometer finds that, globally, trust in charities, NGOs, business and media has declined across the board and the UK is ranked as […]

The numbers just don't add up

September 10, 2014

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Over four years ago, the global PR industry united to declare the death of AVEs – advertising value equivalents of PR coverage. But recently, they’ve been creeping back in (I now even get a coverage alert from a well-known cuttings service telling me the daily ‘value’ of coverage). The industry needs to, once again, ensure […]

All campaigners will need to learn lessons from the CBI's Scottish crisis

April 29, 2014

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The CBI’s epic PR fail on Scottish independence has grabbed the headlines. But the real news will be in the outcome of the Electoral Commission’s decision on whether the CBI was right to register as a campaigner in the referendum. This decision will have far-reaching consequences for all campaign organisations. On the surface, the Scottish […]