Browsing All Posts filed under »Campaigns«

Five ways the Lobbying Act could be improved

June 17, 2015

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The negative impact of the Lobbying Act is clear. It has had a damaging effect on campaigners and is a threat to freedom of speech. But it is here to stay. That’s why the PRCA Charity and Not-For-Profit Group has developed five recommendations for the Hodgson Review of Third Party Campaigning to consider: 1. Reduce […]

The Lobbying Act: Everything is not OK

June 1, 2015

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With the General Election over, the public debate about the Lobbying Act has subsided and the restrictions it placed on campaigners have been temporarily lifted. But the Act sent charities reeling during the campaign, the pernicious impact of its stifling threat to freedom of speech is still being felt and confusion caused by poor Electoral Commission […]

The social media election? No, 2015 should have been the integrated election

May 6, 2015

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With so much of the electorate undecided in 2015, the spotlight rightly falls on how party communications has failed to excite, inspire and drive votes. Commentators were quick to dub Thursday’s poll as the first social media election. But of course, it was never going to live up to this hype. What it should have […]

Impressions or conversations: which will win #GE2015 social media battle?

March 11, 2015

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The battle lines for the General Election are drawn. And for marketers, it’s not blue versus red (or even purple vs orange vs green), but impressions versus conversations. In the impressions corner are the Conservatives. They are spending a staggering £100,000 on Facebook ads alone. And their impression driving “road to recovery” poster may have been […]

Let's make 2015 the year of trust and ethics in PR

January 28, 2015

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If the Edelman Trust Barometer wasn’t enough of a wake up call to the marketing industry that organisations need to focus on building trust, new research from PulseCheck should provide a further reason to kick start a debate about organisations’ communications priorities. Last week, the Barometer revealed that, globally, trust in charities, NGOs, business and media has declined across the board […]

Three predictions for charity campaigns in 2015

January 5, 2015

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With the political parties kick-starting the longest General Election campaign in history this week, politics will clearly have a major impact on charity campaigns in 2015. But as PR Week reveals, it’s not the only issue campaigners and charity PRs will face in (early) 2015: 1. The Lobbying Act will continue to confuse charities and campaigners. Part 2 of the […]

Five tips to ensure you don't fall foul of the Lobbying Act

August 22, 2014

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It is not just the PR industry which has been asking difficult questions about the impact of regulations for non-party campaigners during the 2015 General Election. And unless any last ditch attempts to delay the introduction of the Lobbying Act are successful, there is less than a month to go until the law comes into force. So, here are five tips to ensure […]

The five most important tweets on the #EU2014 vote

May 28, 2014

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Seismic earthquakes. Political turmoil. Revolutionary. There’s been much written about the European elections, but the five tweets below provide clear lessons the UK political parties – and anyone with a passion for democracy – must learn: 1) Things are not what they seem Another Angry Voice has an important overview of the 12 things the European […]