Browsing All Posts filed under »Campaigns«

Buying Social Isn’t Just For Consumers

October 14, 2016

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This Saturday sees the nation encouraged to “Buy Social” on Social Enterprise UK’s Social Saturday. Social enterprises aren’t just for consumers. In the PR industry, the PR and Communications Association (PRCA) has led a laudable drive to encourage more public relations agencies to Buy Social. But far more needs to be done. In designing marketing […]

Five things to learn from the e-campaigning forum

April 19, 2016

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The annual ECF Global Event in Oxford is a chance to inspire and be inspired by some of Europe's best progressive campaigners. Here are five lessons.

Campaigners must be vigilant to freedom of speech threats

April 10, 2016

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Campaigners gave a “cautious welcome” to the Hodgson Review of the Lobbying Act. But there are still significant threats to charity and campaigners' freedom of speech.

Five ways the Lobbying Act could be improved

June 17, 2015

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The negative impact of the Lobbying Act is clear. It has had a damaging effect on campaigners and is a threat to freedom of speech. But it is here to stay. That’s why the PRCA Charity and Not-For-Profit Group has developed five recommendations for the Hodgson Review of Third Party Campaigning to consider: 1. Reduce […]

The Lobbying Act: Everything is not OK

June 1, 2015

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With the General Election over, the public debate about the Lobbying Act has subsided and the restrictions it placed on campaigners have been temporarily lifted. But the Act sent charities reeling during the campaign, the pernicious impact of its stifling threat to freedom of speech is still being felt and confusion caused by poor Electoral Commission […]

The social media election? No, 2015 should have been the integrated election

May 6, 2015

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With so much of the electorate undecided in 2015, the spotlight rightly falls on how party communications has failed to excite, inspire and drive votes. Commentators were quick to dub Thursday’s poll as the first social media election. But of course, it was never going to live up to this hype. What it should have […]

Impressions or conversations: which will win #GE2015 social media battle?

March 11, 2015

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The battle lines for the General Election are drawn. And for marketers, it’s not blue versus red (or even purple vs orange vs green), but impressions versus conversations. In the impressions corner are the Conservatives. They are spending a staggering £100,000 on Facebook ads alone. And their impression driving “road to recovery” poster may have been […]