Browsing All Posts filed under »Campaigns«

Five ways charities and campaigners can get the good news out there

April 16, 2018

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Hints and tips on how charities and campaigners can spread their good news more effectively

Charities must have the freedom to campaign

January 17, 2018

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Charities have a vital role to play in campaigning for positive social change as they are well placed to spot the unintended consequences of legislation and can highlight gaps that risk leaving sections of our society behind. Even the Charity Commission for England and Wales acknowledges that while charities must be independent from party politics […]

How comms can help transform charity transparency

October 20, 2017

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The TFN Live panel debate at the Institute of Fundraising Conference in Glasgow highlighted the divide between fundraisers and the rest of charity sector. But it’s a gulf that can be bridged by better communications. Fundraising has been through tough times; negative headlines, changes in legislation and changes in sources of revenue have led many […]

The reputation challenge at the heart of fundraising

July 5, 2017

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Almost a quarter of the public (23%) feel “emotionally blackmailed” by charities, according to new research from the Commission on the Donor Experience. No wonder then that as well as seeking to define good practice, the Commission has also put building the reputation of charities at the centre of its recommendations. The Commission was launched in […]

The perils of PRs jumping “all in” on the Election

April 24, 2017

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Agency bosses calling on their clients to jump “all in” on the General Election in PR Week seemed, on the surface, like sound advice. But it misses a vital point: legally they may find themselves on dodgy ground if they do. Much of the debate on the regulations of ‘third party campaigners’ during General Elections has […]

Why the 2017 election will be just like 2015

April 19, 2017

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Among the thousands of General Election 2017 posts bashed out by the bloggerati over the next few days, most will point to a dramatic shift in the political climate since 2015. But for campaigners, there is one thing that remains the same: the law. The Lobbying Act remains in place. Attempts to reform it have been […]

Buying Social Isn’t Just For Consumers

October 14, 2016

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This Saturday sees the nation encouraged to “Buy Social” on Social Enterprise UK’s Social Saturday. Social enterprises aren’t just for consumers. In the PR industry, the PR and Communications Association (PRCA) has led a laudable drive to encourage more public relations agencies to Buy Social. But far more needs to be done. In designing marketing […]