behavioural change | Ramblings Of A PR

Browsing All Posts filed under »behavioural change«

How comms can help transform charity transparency

October 20, 2017

The TFN Live panel debate at the Institute of Fundraising Conference in Glasgow highlighted the divide between fundraisers and the rest of charity sector. But it’s a gulf that can be bridged by better communications. Fundraising has been through tough times; negative headlines, changes in legislation and changes in sources of revenue have led many […]

The reputation challenge at the heart of fundraising

July 5, 2017

Almost a quarter of the public (23%) feel “emotionally blackmailed” by charities, according to new research from the Commission on the Donor Experience. No wonder then that as well as seeking to define good practice, the Commission has also put building the reputation of charities at the centre of its recommendations. The Commission was launched in […]

Nudity, numpty and nudge

August 10, 2012

The final installment of daily Olympic PR highs and lows, including shameless self promotion, going mad and nudge theory

Beer, urine and the Australian legacy

August 7, 2012

While retailers have just a matter of days to launch behavioural change communications to bring back Olympic business, there’s plenty of Olympics PR still going on… Nation to watch: The Swiss are spending $4.6m on their London 2012 presence and from Holland’s Heineken House to Russia’s Sochi Park, countries are climbing over themselves to boost […]

Let a social enterprise deliver health Comms4Life

November 4, 2011

£85,000 a month is a lot of money. When government is cutting spending in all walks of life, especially marketing, £85,000 a month for a PR agency is even more money. But, that’s what the Department of Health is looking to invest in trying to make the nation healthier. In doing this, it will […]

Nice shows we still need government PR… if not the fat cats

September 22, 2010

I was interested to see the anger on Panorama and in the media on the salaries of the government comms fat cats. PR Week covered the story and I obviously had my say there. But Paul Cardin‘s response made me think, he said: No sympathy whatsoever from this quarter. Don’t fight it and risk exposing yourselves. Just […]

A chance for the obesity makers to repent

December 10, 2009

The UK’s biggest advertising spender, the Central Office of Information, has started a process to find the biggest brains in behavioural change to join a new panel of experts who will advise the Government on how to get people to act differently. Rather than taking us on a further step towards an Orwellian distopia, this […]