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Collected thoughts of a remote working public relations professional
Browsing All Posts filed under »behavioural change«
How comms can help transform charity transparency
October 20, 2017
The TFN Live panel debate at the Institute of Fundraising Conference in Glasgow highlighted the divide between fundraisers and the rest of charity sector. But it’s a gulf that can be bridged by better communications. Fundraising has been through tough times; negative headlines, changes in legislation and changes in sources of revenue have led many […]
The reputation challenge at the heart of fundraising
July 5, 2017
Almost a quarter of the public (23%) feel “emotionally blackmailed” by charities, according to new research from the Commission on the Donor Experience. No wonder then that as well as seeking to define good practice, the Commission has also put building the reputation of charities at the centre of its recommendations. The Commission was launched in […]
Beer, urine and the Australian legacy
August 7, 2012
While retailers have just a matter of days to launch behavioural change communications to bring back Olympic business, there’s plenty of Olympics PR still going on… Nation to watch: The Swiss are spending $4.6m on their London 2012 presence and from Holland’s Heineken House to Russia’s Sochi Park, countries are climbing over themselves to boost […]
Let a social enterprise deliver health Comms4Life
November 4, 2011
£85,000 a month is a lot of money. When government is cutting spending in all walks of life, especially marketing, £85,000 a month for a PR agency is even more money. But, that’s what the Department of Health is looking to invest in trying to make the nation healthier. In doing this, it will […]
Nice shows we still need government PR… if not the fat cats
September 22, 2010
I was interested to see the anger on Panorama and in the media on the salaries of the government comms fat cats. PR Week covered the story and I obviously had my say there. But Paul Cardin‘s response made me think, he said: No sympathy whatsoever from this quarter. Don’t fight it and risk exposing yourselves. Just […]
More from The Rooftop – news worth shouting about
- Combating illegal drug trends 18/01/2019
- Phone provider supports refugees this winter 17/01/2019
- Public nominees for charity film of the year announced 16/01/2019
- Charity launches healthy heart drive 15/01/2019
- Blue Monday set for positive makeover 14/01/2019
- Affordable counselling in Cambridge 11/01/2019
- EU grant for child protection online amid fears for future funding 10/01/2019
- Opening up the stage, screen and airwaves 09/01/2019
- Public shows solidarity with hunger crime victims 08/01/2019
- Snow shoes help inner city kids take giant steps 07/01/2019
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November 20, 2018
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