Browsing All Posts filed under »advertising«

The TV influence

November 17, 2010

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It wasn’t so long ago that in the wake of Stephen Gately-gate and early wins from PR and marketing agencies using social media for clients, that people were proclaiming Twitter, Facebook and YouTube as the future of marketing. True, social media has shown itself (on occasion) to be the better of print and outdoor (sorry, not meaning for […]

One ad break, different extremes

November 11, 2010

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In one ad break just now, saw two ads which provoked very different reactions. First off, loved the Footlocker ad – it starts mildly shocking (is it an STD awareness ad or a film about domestic violence), challenging (because of this), but it gets the humour just right. Then the Shane Warne 888 ads came […]

How the media should vote tomorrow

May 5, 2010

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What a mixed bag for the media this election has been. It’s demonstrated dramatically how style can triumph over substance, how poor presentation can lose audiences and how the most persuasive messages are simple and positive.  It’s also shown that social media may not be able to deliver knock out blows, but is vital in […]

Education debate

March 19, 2010

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As PR moves ever faster into the social media realm, it’s been interesting to be part of the launch of the first election broadcast generated entirely by the public this week. Not just this, but it’s also been a massive learning pulling together a broadcast itself – for example I had no idea how long […]

Mydavidcameron vs the real thing… who wins?

March 3, 2010

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The recent media storm around Tory campaign funding jogged a promise I made to try and answer a big question about the importance of social media on the outcome of the election. Just how effective will a poster campaign be for the Tories? And is it possible that more people would see Labour’s spoofs of […]

A chance for the obesity makers to repent

December 10, 2009

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The UK’s biggest advertising spender, the Central Office of Information, has started a process to find the biggest brains in behavioural change to join a new panel of experts who will advise the Government on how to get people to act differently. Rather than taking us on a further step towards an Orwellian distopia, this […]

Papers and the BNP

May 18, 2009

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Earlier today journalism.co.uk highlighted that some regional press are now accepting advertising from the fascist BNP. It seems just to be Newsquest‘s online titles, but as Jon Slattery points out, given they have bans on adult sex advertising, you’d think they’d take a moral stand on this! So earlier on I suggested a boycott of […]