Browsing All Posts filed under »advertising«

Cut to spend. Or Sir Sorrell’s law

August 24, 2011

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Sir Martin Sorrell, chief of advertising and PR group WPP, has been on the airwaves seemingly talking up his own brand of economic theory: Cut to spend. On the BBC earlier he appeared to urge governments around the world to start spending (including France) – an odd suggestion given current financial turmoil and current IMF […]

News of the World advertisers hit on Twitter, but they aren’t listening

July 5, 2011

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As the headlines on all (non News International) media outlets drive public anger over the Millie Dowler / News of the World phone hacking scandal, social media reaction looked at targeting advertisers who work with the paper. Several sites have given easy to use lists of recent News of the World advertisers to enable the Twitter […]

Marketing saves lives

May 31, 2011

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When the new coalition government came into power, one of its first acts was to halt all spending on PR, advertising and pretty much all other marketing activity. In the immediate aftermath of this decision, the quantity and quality of government communications declined rapidly and serious errors were made in countless announcements. The communication issues around […]

Mary Portas: Queen of Shopping Centres

May 17, 2011

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I don’t like fashion much. Or shopping for that matter. So I just ignored the story today about Mary Portas becoming the government’s high street tsar. Until Paul Lucas pointed out that there might be more to this than meets the eye. Mary’s role, according to Number Ten, is to: Advise on how Government, businesses […]

When is an advert a PR campaign?

May 8, 2011

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Simple answer: When you want to criticise it. Today’s Mail on Sunday headline is a case in point. Ministers launch PR blitz to sell £9,000 courses to students You can just hear the sub editor sneering as the letters ‘P’ and ‘R’ are used to pour scorn on the fact that the government might want […]

The PR Agency of the future?

March 24, 2011

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I attended a fascinating debate last night, hosted by the PRCA, on the future of public relations agencies – but one which raised more questions than it answered. So, here’s my take on the answers to the five big issues raised… 1) Talent. Or lack thereof. There’s a real issue with the PR industry being […]

An ad Morethan it’s worth?

January 4, 2011

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The rumours of a new Morethan advert started circulating toward the end of 2010. Some said it would recapture the imagination and sparkle of the original ‘Lucky / that’s Morethan Lucky‘ adverts which launched the brand (I missed the news that the original dog died a few years back). Others suggested it would recreate the […]