Browsing All Posts filed under »advertising«

Olympic choreography or co-incidence?

July 1, 2012


The BBC unveiled its Olympic advertising creative during the Euro 2012 Finals. But can you spot the difference between this and, Olympic Sponsor, Lloyds TSB‘s long-standing ‘For the Journey’ advertising? Carefully choreographed plan, co-incidence, or just lazy copy-cat advertising? Whichever version you want to believe, surely the BBC should try and avoid endorsing corporates at […]

Three symptoms of a poor marketing campaign

February 27, 2012


As the government continues to scrutinise central marketing spending and the NHS is under threat of major re-organisation, it’s refreshing to know that some NHS authorities are able to splash the cash. Or not. In an early front runner for the ‘waste of public money of the year’ award (if there was such an award), […]

A Rambling Review of 2011

December 28, 2011


‘Tis the season to be lazy. Given all media outlets for miles around are happily soaking up the mulled wine and mince pies while skeleton crews press ‘play’ on a long ago pre-recorded round up of the year, I thought I’d do the same. So here’s your Ramblings of a PR review of 2011, based […]

Samsung’s odd Apple attack

November 23, 2011


Apple customers get a bad press. Slavishly following the herd of what’s trendy, tied to Operating Systems which are inflexible and (possibly) anti-competitive. But, Apple doesn’t get to be so successful without doing something right: making products which work. And that’s why the new Samsung attack-viral in support of the S II is so odd: […]

PR Picture of the Year (part 2)

November 17, 2011


Benetton have a knack for fantastic campaigning advertising. And this picture, while not the most important picture you’ll see this year, is amazing for PR purposes: Sadly, on this occasion it seems that Benetton were only ever going to use the poster for a PR stunt, rather than roll out the image, as it has […]

The breast health provider?

September 5, 2011


Puns, the odd joke, a cliche or two, a bit of photoshop. All good fun. All helps one company’s advert stand out from the crowd. But of course, some people just go too far. Like Spire Healthcare. According to its website, Spire is one of Britain’s foremost, respected, providers of quality healthcare. And, equally, according […]

Finding the digital page 94

August 31, 2011


Getting coverage in the media is often only the start of the battle for communicators. The trick is then trying to understand if people have actually seen, heard or read it. Measuring in broad terms is easy enough – opinion tracking can demonstrate clearly how many people have seen or discussed your story. In print […]