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Collected thoughts of a remote working public relations professional
Browsing All Posts filed under »advertising«
Watchout for Pridewash season
June 24, 2019
Like polluting brands that "greenwash" their reputation by embarking on meaningless environmental corporate social responsibility, so we are starting to see Pridewash. These brands have a dodgy track record on LGBT rights, but are now celebrating Pride.
Just who is behind the No Thanks advertising campaign?
September 1, 2014
Whatever your views on the Scottish referendum, it has not been a good one for the marketing industry. While the Yes campaign can be criticised for deploying rent-a-mobs at events and having some very dodgy infographics, the No campaign’s efforts have been far worse. The latest “No” film is sexist and patronising – despite presumably trying to chase […]
When does an advert become editorial?
May 16, 2014
A newspaper's support for UKIP on its front page shows what happens when an advert becomes editorial.
The battle of the opening ceremonies
August 30, 2012
On the surface of the figures, Channel 4 will be delighted that last night’s Paralympic Opening Ceremony attracted the station’s largest audience share since the peak of Big Brother. And today’s blanket front page coverage for the Paralympics (only the Express don’t fully lead with the Opening Ceremony) is a positive sign that the Games […]
Beer, urine and the Australian legacy
August 7, 2012
While retailers have just a matter of days to launch behavioural change communications to bring back Olympic business, there’s plenty of Olympics PR still going on… Nation to watch: The Swiss are spending $4.6m on their London 2012 presence and from Holland’s Heineken House to Russia’s Sochi Park, countries are climbing over themselves to boost […]
More from The Rooftop – news worth shouting about
- International sports development charity appoints all-female Board of Trustees 27/03/2020
- Beating COVID-19 and the Economic Pandemic 26/03/2020
- Vulnerable women channel experiences into artwork 25/03/2020
- University scientists battle against global air pollution 24/03/2020
- Film shines light on silent pain 23/03/2020
- Charity explores use of tech in social care provision 20/03/2020
- Clean Energy Is Also Resilient Energy 19/03/2020
- California teenager funds clean drinking water for 8,000 people in Nepal 18/03/2020
- Staying positive during the coronavirus pandemic 17/03/2020
- Devon Air Ambulance expands service to patients with two Critical Care Cars 16/03/2020
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July 1, 2019
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