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Collected thoughts of a remote working public relations professional
Browsing All Posts filed under »advertising«
Watchout for Pridewash season
June 24, 2019
Like polluting brands that "greenwash" their reputation by embarking on meaningless environmental corporate social responsibility, so we are starting to see Pridewash. These brands have a dodgy track record on LGBT rights, but are now celebrating Pride.
Just who is behind the No Thanks advertising campaign?
September 1, 2014
Whatever your views on the Scottish referendum, it has not been a good one for the marketing industry. While the Yes campaign can be criticised for deploying rent-a-mobs at events and having some very dodgy infographics, the No campaign’s efforts have been far worse. The latest “No” film is sexist and patronising – despite presumably trying to chase […]
When does an advert become editorial?
May 16, 2014
A newspaper's support for UKIP on its front page shows what happens when an advert becomes editorial.
The battle of the opening ceremonies
August 30, 2012
On the surface of the figures, Channel 4 will be delighted that last night’s Paralympic Opening Ceremony attracted the station’s largest audience share since the peak of Big Brother. And today’s blanket front page coverage for the Paralympics (only the Express don’t fully lead with the Opening Ceremony) is a positive sign that the Games […]
Beer, urine and the Australian legacy
August 7, 2012
While retailers have just a matter of days to launch behavioural change communications to bring back Olympic business, there’s plenty of Olympics PR still going on… Nation to watch: The Swiss are spending $4.6m on their London 2012 presence and from Holland’s Heineken House to Russia’s Sochi Park, countries are climbing over themselves to boost […]
Olympic choreography or co-incidence?
July 1, 2012
The BBC unveiled its Olympic advertising creative during the Euro 2012 Finals. But can you spot the difference between this and, Olympic Sponsor, Lloyds TSB‘s long-standing ‘For the Journey’ advertising? Carefully choreographed plan, co-incidence, or just lazy copy-cat advertising? Whichever version you want to believe, surely the BBC should try and avoid endorsing corporates at […]
More from The Rooftop – news worth shouting about
- New Devon Air Ambulance helicopter touches down in Devon for the first time 07/08/2020
- Rooftop funders listed as top social enterprise 06/08/2020
- Two healthcare charities receive share of £50k to support medics through Covid-19 05/08/2020
- Campaign launched to support kids back into sport 04/08/2020
- Blind strongman launches appeal for new gym 03/08/2020
- Arts boost for kids with brain injuries 31/07/2020
- Welcome for colleges of the future 30/07/2020
- £1.5m textiles grants re-launched in response to COVID-19 29/07/2020
- Mum and daughter produce book to support NHS mental health charities 28/07/2020
- From cooking lessons to morning raves: London prepares for landmark charity day 27/07/2020
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July 1, 2019
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