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Collected thoughts of a remote working public relations professional
Browsing All Posts filed under »advertising«
Watchout for Pridewash season
June 24, 2019
Like polluting brands that "greenwash" their reputation by embarking on meaningless environmental corporate social responsibility, so we are starting to see Pridewash. These brands have a dodgy track record on LGBT rights, but are now celebrating Pride.
Just who is behind the No Thanks advertising campaign?
September 1, 2014
Whatever your views on the Scottish referendum, it has not been a good one for the marketing industry. While the Yes campaign can be criticised for deploying rent-a-mobs at events and having some very dodgy infographics, the No campaign’s efforts have been far worse. The latest “No” film is sexist and patronising – despite presumably trying to chase […]
When does an advert become editorial?
May 16, 2014
A newspaper's support for UKIP on its front page shows what happens when an advert becomes editorial.
The battle of the opening ceremonies
August 30, 2012
On the surface of the figures, Channel 4 will be delighted that last night’s Paralympic Opening Ceremony attracted the station’s largest audience share since the peak of Big Brother. And today’s blanket front page coverage for the Paralympics (only the Express don’t fully lead with the Opening Ceremony) is a positive sign that the Games […]
Beer, urine and the Australian legacy
August 7, 2012
While retailers have just a matter of days to launch behavioural change communications to bring back Olympic business, there’s plenty of Olympics PR still going on… Nation to watch: The Swiss are spending $4.6m on their London 2012 presence and from Holland’s Heineken House to Russia’s Sochi Park, countries are climbing over themselves to boost […]
More from The Rooftop – news worth shouting about
- A meal for a meal to end hunger 19/09/2019
- Campaigners demand action to end fuel poverty 18/09/2019
- Action launched to tackle fashion’s plastic addiction 17/09/2019
- Money not biggest factor for going to uni according to poll 16/09/2019
- British public seeing more good news 13/09/2019
- Historic international trade ban is passed 12/09/2019
- Social enterprise challenges companies to steal their staff 11/09/2019
- Anti-plastic pollution app celebrates landmark 10/09/2019
- Inaugural Girls Wicketz Festival inspires and educates 09/09/2019
- Hundreds of schools set for Big Assembly 06/09/2019
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July 1, 2019
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