Subscribe:
RSS feed
Collected thoughts of a remote working public relations professional
Browsing All Posts filed under »advertising«
Watchout for Pridewash season
June 24, 2019
Like polluting brands that "greenwash" their reputation by embarking on meaningless environmental corporate social responsibility, so we are starting to see Pridewash. These brands have a dodgy track record on LGBT rights, but are now celebrating Pride.
Just who is behind the No Thanks advertising campaign?
September 1, 2014
Whatever your views on the Scottish referendum, it has not been a good one for the marketing industry. While the Yes campaign can be criticised for deploying rent-a-mobs at events and having some very dodgy infographics, the No campaign’s efforts have been far worse. The latest “No” film is sexist and patronising – despite presumably trying to chase […]
When does an advert become editorial?
May 16, 2014
A newspaper's support for UKIP on its front page shows what happens when an advert becomes editorial.
The battle of the opening ceremonies
August 30, 2012
On the surface of the figures, Channel 4 will be delighted that last night’s Paralympic Opening Ceremony attracted the station’s largest audience share since the peak of Big Brother. And today’s blanket front page coverage for the Paralympics (only the Express don’t fully lead with the Opening Ceremony) is a positive sign that the Games […]
Beer, urine and the Australian legacy
August 7, 2012
While retailers have just a matter of days to launch behavioural change communications to bring back Olympic business, there’s plenty of Olympics PR still going on… Nation to watch: The Swiss are spending $4.6m on their London 2012 presence and from Holland’s Heineken House to Russia’s Sochi Park, countries are climbing over themselves to boost […]
More from The Rooftop – news worth shouting about
- 4m public sector workers set for £2.4bn payout 18/07/2019
- “Hope” for top photography prize 17/07/2019
- Diversity key to educating about climate change, claim young people 16/07/2019
- New campaign to end HIV stigma 15/07/2019
- Report: prisons should be places of work 12/07/2019
- Africa’s gig opportunity 11/07/2019
- The Rooftop: nine months on 11/07/2019
- Grant set to improve farm animal welfare 10/07/2019
- Arts sector celebrated for tackling climate change 09/07/2019
- Soup kitchen set to offer mental health advice 08/07/2019
Founder Member of the Campaign Collective
Contact Details
Copyright
July 1, 2019
0