Subscribe:
RSS feed
Collected thoughts of a remote working public relations professional
Browsing All Posts filed under »advertising«
Just who is behind the No Thanks advertising campaign?
Whatever your views on the Scottish referendum, it has not been a good one for the marketing industry. While the Yes campaign can be criticised for deploying rent-a-mobs at events and having some very dodgy infographics, the No campaign’s efforts have been far worse. The latest “No” film is sexist and patronising – despite presumably trying to chase […]
When does an advert become editorial?
May 16, 2014
A newspaper's support for UKIP on its front page shows what happens when an advert becomes editorial.
The battle of the opening ceremonies
August 30, 2012
On the surface of the figures, Channel 4 will be delighted that last night’s Paralympic Opening Ceremony attracted the station’s largest audience share since the peak of Big Brother. And today’s blanket front page coverage for the Paralympics (only the Express don’t fully lead with the Opening Ceremony) is a positive sign that the Games […]
Beer, urine and the Australian legacy
August 7, 2012
While retailers have just a matter of days to launch behavioural change communications to bring back Olympic business, there’s plenty of Olympics PR still going on… Nation to watch: The Swiss are spending $4.6m on their London 2012 presence and from Holland’s Heineken House to Russia’s Sochi Park, countries are climbing over themselves to boost […]
Olympic choreography or co-incidence?
July 1, 2012
The BBC unveiled its Olympic advertising creative during the Euro 2012 Finals. But can you spot the difference between this and, Olympic Sponsor, Lloyds TSB‘s long-standing ‘For the Journey’ advertising? Carefully choreographed plan, co-incidence, or just lazy copy-cat advertising? Whichever version you want to believe, surely the BBC should try and avoid endorsing corporates at […]
More from The Rooftop – news worth shouting about
- Play-based learning to develop 21st Century Skills 24/05/2019
- Promote vegan diet to support environment, claims charity 23/05/2019
- Call for more women trustees 22/05/2019
- Year long running challenge raises money for mental health charity 21/05/2019
- Campaigners honoured at awards ceremony 20/05/2019
- Community spirit celebrated this weekend 17/05/2019
- Workers urged to stay safe up high 16/05/2019
- GLL Sport Foundation reveals £1.8 million support package for athletes 15/05/2019
- Wizzybugs set to help disabled kids 14/05/2019
- Youth sexual health charity receives £200,000 investment 13/05/2019
Founder Member of the Campaign Collective
Contact Details
Copyright
September 1, 2014
4