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One in ten firms engage in Pridewash

July 1, 2019

Over 10% of companies delivering a Pride-themed campaign scored less than 80% for their steps to improve LGBT+ rights.

Watchout for Pridewash season

June 24, 2019

Like polluting brands that "greenwash" their reputation by embarking on meaningless environmental corporate social responsibility, so we are starting to see Pridewash. These brands have a dodgy track record on LGBT rights, but are now celebrating Pride.

Just who is behind the No Thanks advertising campaign?

September 1, 2014

Whatever your views on the Scottish referendum, it has not been a good one for the marketing industry. While the Yes campaign can be criticised for deploying rent-a-mobs at events and having some very dodgy infographics, the No campaign’s efforts have been far worse. The latest “No” film is sexist and patronising – despite presumably trying to chase […]

When does an advert become editorial?

May 16, 2014

A newspaper's support for UKIP on its front page shows what happens when an advert becomes editorial.

Hyundai and Innocean show the sick side of adland

April 26, 2013

Advertising creatives have a bit of reputation for being maverick and pushing the boundaries. But one agency, Innocean, has gone far too far and got Hyundai into a steaming pile of PR manure. You can read the full story of how the agency and Hyundai thought it was a good idea to make light (even […]

The battle of the opening ceremonies

August 30, 2012

On the surface of the figures, Channel 4 will be delighted that last night’s Paralympic Opening Ceremony attracted the station’s largest audience share since the peak of Big Brother. And today’s blanket front page coverage for the Paralympics (only the Express don’t fully lead with the Opening Ceremony) is a positive sign that the Games […]

Beer, urine and the Australian legacy

August 7, 2012

While retailers have just a matter of days to launch behavioural change communications to bring back Olympic business, there’s plenty of Olympics PR still going on… Nation to watch: The Swiss are spending $4.6m on their London 2012 presence and from Holland’s Heineken House to Russia’s Sochi Park, countries are climbing over themselves to boost […]

Olympic choreography or co-incidence?

July 1, 2012

The BBC unveiled its Olympic advertising creative during the Euro 2012 Finals. But can you spot the difference between this and, Olympic Sponsor, Lloyds TSB‘s long-standing ‘For the Journey’ advertising? Carefully choreographed plan, co-incidence, or just lazy copy-cat advertising? Whichever version you want to believe, surely the BBC should try and avoid endorsing corporates at […]