And today, the same creative geniuses are trying to suggest that Yes voters hate their kids.
Posters. Problem with saying “I’m x because y” is some will think you’re also saying “I’m not x because I’m not y” pic.twitter.com/627mngz3rz
— Niall Paterson (@skynewsniall) September 1, 2014
It has echoes of the ill-fated Tory ad campaign “are you thinking what we’re thinking.”
So, the question is, who is behind these marketing fails?
M&C were the creative team behind the infamous “Labour isn’t working” ads from the ’79 election and is the Tory ad agency of choice. They may have been ditched by David Cameron as part of his detoxification efforts, but M&C “naturally” came back on board for the last election.
With the polls narrowing, perhaps it’s now Saatchi’s creatives who aren’t working.