With newspaper circulations under pressure any advert is a good advert for a publisher.
Except when the advert becomes editorial.
Like this example from the Herts Advertiser which appears to be proudly nailing its colours to the borderline (and in some cases not so borderline) racist, misogynistic, homophobic, Nazi-sympathising and incredibly hypocritical UKIP.
Well at least I think it’s an advert. It really does blur the lines. And (assuming it is a wrap around) if I was the editor of the Advertiser I’d be pretty disgusted that the publishers would force this on an editorial team.
Picture from Hertfordshire resident Simon Booth-Lucking.
Ramblings Of A PR 
Matt Adams, Herts Advertiser editor
16/05/2014
Quite clearly this is an advertisement, and I would very much doubt if any of our readers thought otherwise. We run wraparounds almost every week of the year, and nobody confuses the content on those with editorial. Naturally we have to use the paper’s masthead otherwise nobody would know what the product was.
The opportunity to advertise is also open to all political parties, and thank goodness we live in a democracy where the decisions on who can have freedom of speech is not restricted. Just because you disagree with a party’s politics does not mean they should be silenced, and in many cases giving some groups the platform to air their views exposes their shortcomings and flaws.
NLFG
22/06/2014
Reblogged this on Nathan Lowndes, Football Genius.