Is this the most effective PR campaign in Europe?

Posted on 31/03/2014


There are some PR awards anyone would be delighted about being nominated for, but do they prove you have one of the most effective PR campaigns in Europe? Claremont’s work for National Apprenticeship Week 2013 (working with the Skills Funding Agency in house team and our partners at Tribe PROn Broadcast and Shackleton PR) has just been nominated for one of the biggest PR awards out there. Over 2,400 campaigns were nominated in the SABRE Awards covering Europe, the Middle East and Africa (EMEA). But just five were shortlisted for the “Measurement and Evaluation” Diamond Award. For a communications agency specialising in delivering PR that delivers social good, this category is vital. We need to prove that PR gets results. And with marketing spend by the UK government under such scrutiny, we need to make sure every penny counts. Our approach not only saw phenomenal media and social media results generated by the PR team (for more on this, watch this short film), but it’s vital to recognise the role partners and stakeholder relations played in the campaign. Indeed, the success of the whole campaign was only possible with the support of hundreds of training providers, colleges and employers. So was National Apprenticeship Week 2013 the most effective and well measured campaign in Europe in the last 18 months? We find out on the 20th May!