As PRs look to re-use and re-fashion content to help extend the life of a news story, Timehop‘s a new app which helps the story last a whole year.
The concept is so blindingly simple it’s amazing it hasn’t been done before. Install app. Connect other social media accounts. It tells you what you were doing in social media on this day throughout history. Re-share your content with your networks.
All the Timehop team need to do now is also add on YouTube, LinkedIn and other networks and it will start to be a really powerful app.
And for PRs looking to improve media relations through social media, this simple app will give another burst to created content a year on.