Olympic choreography or co-incidence?

Posted on 01/07/2012


The BBC unveiled its Olympic advertising creative during the Euro 2012 Finals. But can you spot the difference between this and, Olympic Sponsor, Lloyds TSB‘s long-standing ‘For the Journey’ advertising?

Carefully choreographed plan, co-incidence, or just lazy copy-cat advertising?

Whichever version you want to believe, surely the BBC should try and avoid endorsing corporates at all costs.


Update: As one marketing twitter user points out, both Lloyds TSB and the BBC use the same advertising agency. So careless (or carefully planned) laziness looks like the most likely option!