When is a new football kit not a new kit?

Posted on 07/06/2012

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It’s an exciting time of year for football fans. New kits are unveiled, transfers are made, managers changed and fixture lists revealed. All of which gives club PRs a chance to generate masses of positive media coverage.

But when is a new football kit (RRP: £multi-million pound industry) not a new football kit?

When it’s designed by Puma.

Preston’s sales-wallah blurbed:

Talking about the side’s new look, manager Graham Westley commented: “It will certainly be a different look for what will be an all-new Preston North End side for the start of the 2012/13 season.”

Cardiff’s bosses wittered on about how the kit is new and vitally important. While Coventry’s PR pumped out:

“Once again, we believe we have produced two great kits that our supporters will love.”

But as the picture above shows, these fans will be feeling a little shortchanged by the PR spin.

As will Dundee and Motherwell fans (below), but at least Puma seem to have one design for England and one for Scotland.

Thanks to Phillip Dyte for sparking this post!