“Oh dear”, the first rule of PR is broken

Posted on 28/05/2012


The Guido Fawkes blog has a great scoop – the video of Number 10’s director of comms criticising the BBC for bias in reporting of the Jeremy Hunt / BSkyB story.

While Craig Oliver rambles on for five minutes in total breach of the first rule of PR (always check if the camera is still rolling), the best bit is at the end when Norman Smith rolls his eyes skyward, before pulling a face and muttering ‘oh dear’.

His understated reaction is worth the wait… [If the video doesn’t play, check the Guido Fawkes link above]