Mary Portas today unveiled her report into the state of the UK high street. She claims it is at crisis point.
As one Rotherham retailer on Sky News pointed out, since the big chain stores left their high street for large shopping centres like Westfield and out-of-town malls (or just due to the recession), local traders have found it difficult.
And the lack of diversity on high streets, even in city suburbs, is leaving them in the grip of a few large chains. This lack of diversity and lack of incentive for shoppers to hit the high street is a problem which Portas’ herself concludes is significant.
But one question no journalists dared put to Portas this morning was the role her company has played in the downfall of the High Street.
As I wrote back in May (and as also reported in Private Eye and the Daily Mail), while one one hand advising on the British high street, Mary Portas works for Westfield, Oasis, Clarks and a host of other chain stores which have contributed so significantly to the downfall of the High Street.
None of the broadcasters thought it relevant to ask about that though. I assume that’s just because they didn’t bother Googling ‘Mary Portas shopping centre’, where the original blog post lies fourth on the search rankings.
Picture credit: Padmayogini / Shutterstock.com
claudia
13/12/2011
What does she work on for them? Store layout or where to base themselves?
sifrancis
13/12/2011
From what I understand, it is mainly about driving traffic to the stores. Her website claims (http://www.maryportas.com/mary/):
“Her foresight and unique knowledge of brands, retail trends and consumer insights prompted her to launch Yellowdoor when she saw a need for integrated and creative brand communication in the retail, fashion, luxury and beauty sectors. Under Mary’s guidance, Yellowdoor has created category challenging campaigns for a wide range of brands on the high street including Clarks, Louis Vuitton, Oasis, Swarovski, Dunhill, Boden, Thomas Pink, Westfield London, and Patek Philippe.”
The Yellow Door site does also go on to talk about wider “retail strategy” to “create shopping experiences”.
Clare Rayner
10/07/2012
To a PR pro I guess it’s not the best positioning – to help 2 groups where there appears to be significant competition / conflict of interest. I personally find this a challenge too. On the one hand I far prefer working with smaller retailers, leading Independent Retailer Month. On the other hand if the work is coming from a major chain and I’ve got rent, rates and salaries to pay, I can hardly turn it away. I think it muddies the water for her personal brand, but as founder of Yellow Door if she’s not actively involved now in day to day then I guess there are 2 discrete brands – Mary herself and a company she owns.
I do know where you are coming from however, and it was mentioned to me only yesterday by an independent retailer in Wanstead who is quite antagonistic toward Mary simply due to her connection with Westfield as Stratford has, she said, taken all her footfall away. I contrast that with another Indie I know who has taken a pop-up shop in Stratford and it’s a massive success.
I guess as business people we go where the money is, it’s consumers who need to be influenced to change behaviours (in my view) if towns, and the Independent retailers who trade there, are to survive…
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