PR Apprenticeships launched

Posted on 08/12/2011


Today is a landmark day for the PR industry.

Today sees the single most important development in the industry since the social media revolution.

I’ve written on countless occasions about the need to diversify routes into the PR profession – and long called for the establishment of PR Apprenticeships.

And while the PRCA have always been supportive when I’ve questioned them on the issue, today sees real action. They are to be congratulated for having worked with Government to use new funding to establish higher level Apprenticeships in PRworking alongside Pearson in Practice (who also own exam board Edexcel).

When combined with existing Apprenticeship programmes for more junior positions (see this diagram for more on integrating this level), this announcement sounds the end for those who believe the industry should be a graduate only profession.