Today is a landmark day for the PR industry.
Today sees the single most important development in the industry since the social media revolution.
And while the PRCA have always been supportive when I’ve questioned them on the issue, today sees real action. They are to be congratulated for having worked with Government to use new funding to establish higher level Apprenticeships in PR – working alongside Pearson in Practice (who also own exam board Edexcel).
When combined with existing Apprenticeship programmes for more junior positions (see this diagram for more on integrating this level), this announcement sounds the end for those who believe the industry should be a graduate only profession.