After Ed Miliband was roundly criticised for his communications performances last week, Labour has at least addressed one of the problems. Sort of.
Party HQ finally sent a ‘help save the NHS’ email to supporters.
A few days late, and not as engaging as it could be, at least it provides members with a clear call to action.
But, and this is a bigger issue, it doesn’t socialise well.
After inspiring people to take action, it sends members to Labour Unlocked, where you are asked to sign a petition (seemingly hosted on the Labour site) and then you need to log in to take any further action – or even tell any of your friends on social media that you are joining the campaign.
Campaigning with social media should be quick, easy and user-friendly. Concepts that it seems Labour is still getting to grips with.