It’s not often that a photo story stops me in my tracks…
The last one was probably the Homer Simpson – Cerne Abbas Giant stunt to mark the Simpson’s movie (which I still count as my favourite PR stunt of all time).
But, this one, from disabled rights group Broken of Britain is stunning. Says more about the state of disability rights than at least 1,000 words. Spread the word and take action…
Raising awareness of government 'anti disability' policies
Ramblings Of A PR 
May 8th, 2011 → 9:19 am
[…] disabled woman on a snow covered beach lying just out of reach of her wheelchair, described by one PR professional as “stopping them in their […]
November 17th, 2011 → 4:44 pm
[…] this picture, while not the most important picture you’ll see this year, is amazing for PR purposes: The Pope protests too much – and Benetton withdraw the […]
December 28th, 2011 → 10:31 am
[…] The most important picture you’ll see this year. I’m glad the ‘Broken of Britain’ post got a lot of traffic. The treatment of […]
August 30th, 2012 → 12:56 pm
[…] And today’s blanket front page coverage for the Paralympics (only the Express don’t fully lead with the Opening Ceremony) is a positive sign that the Games may help address negative stereotypes about disabled people. […]