Easyjet’s ‘Double Dip’ Crisis

Posted on 25/11/2009


Easyjet probably thought they’d won the crisis management battle to shut down the debate on the holocaust memorial photo spread.

Online media coverage over the weekend showed them acting quickly, decisively and sympathetically by pulping 300,000 copies of their inflight magazine (although it took 3 weeks for the complaint to surface).

But the issue has been re-awakened on the eve of the mag nominated for an award for best use of illustration and traditional media waking up to the issue.

Is it so bad? Are the (tastefully shot) pictures all that bad if it encourages more people to visit the Holocaust memorial and learn more about the events which took place? After all, the New Statesman who broke the story felt it acceptable to re-print the shots willfully and other media have followed suit. INK’s website says:

Far from trivialising the Memorial, on the contrary the intention was to encourage passengers to visit for themselves… The aim of each monthly shoot is to highlight an easyJet destination and tell a relevant narrative. The shoot was intended to not only promote local design talent and the city itself, but to raise awareness… We absolutely regret any offence caused.

It seems that a lack of permission from the trustees of the Memorial is the problem behind the crisis.

But regardless Easyjet finds itself on the airwaves and debate intensifies and it shows that while online media may lead the way in breaking news, it still takes mainstream media channels to wake up before a crisis has been fully seen through – all PRs should beware this potential for a ‘double dip’ crisis.