Online safety should be as important as road safety

I quite enjoy it when I’m asked to comment on campaigns I’m not working on – especially when they’re at brief stage, you can say what you think another agency should be doing.

But PR Week asked me to comment on one I wouldn’t mind being part of – apparently there is a brief for PR to support.

Not having seen the brief, comment was always going to be a bit speculative, but the bit PR Week missed from my quote was (I thought) the best:

Of vital importance will be the role of schools in instilling a sense of safety online from an early age. If internet safety is approached in a similar way to road safety, long-term benefits as well as short-term communications gains will be realised.