November 23, 2011
Apple customers get a bad press. Slavishly following the herd of what’s trendy, tied to Operating Systems which are inflexible and (possibly) anti-competitive. But, Apple doesn’t get to be so successful without doing something right: making products which work. And that’s why the new Samsung attack-viral in support of the S II is so odd: […]
November 11, 2011
On Twitter common best practice is that people stop tweeting as a mark of respect on Armistice Day. But every year, some brands always screw up - with Tweets going out. This then means some poor PR has to spend the rest of the morning apologising.
October 26, 2011
Evidence from the PR Week / PRCA PR Census demonstrates that the industry is continuing its drift away from traditional and specialist PR services and more towards general marketing disciplines. This is demonstrated by my mapping of the areas respondents to the Census claim will increase in importance over the next two years against what […]
August 31, 2011
Getting coverage in the media is often only the start of the battle for communicators. The trick is then trying to understand if people have actually seen, heard or read it. Measuring in broad terms is easy enough – opinion tracking can demonstrate clearly how many people have seen or discussed your story. In print […]
August 10, 2011
There’ll be many words written and much philosophising done about how and why the recent riots took place. It is never going to be as simplistic as blaming the parents or the ‘feral’ nature of the today’s youth for the disturbances. But while disaffection, alienation and unemployment caused by recent political decisions plays some role, […]
August 5, 2011
What started out as a partisan front page in the Mirror, asking why the government had all gone away at the same time, ended in a desperate attempt by the government to wrest control of a PR crisis. And it’s all thanks to Twitter. The morning paper reviews were done, paying little attention to the […]
August 1, 2011
Econsultancy’s recent Internet Marketing Strategy paper contains much of interest, but it is what it doesn’t say which tells volumes about organisations’ approaches to the role of the internet and social media in their communications. The report states: Almost half of company respondents (49%) said that a joined-up multichannel customer experience was very important to their […]
July 28, 2011
Imagine a Merseyside derby game where the Everton goalkeeper blames the sun getting in his eyes for conceding a 89th minute goal. AnfiedRed publishes a blog claiming it is: The Sun Wot Won It Everyone has a chuckle, people tweet about it and in the spirit of fairplay the blog links the headline back to […]
Work in PR in London.
Support Coventry City.
Love real ale pubs, travel, music and books.
Spend too much time on the Internet.