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A social media cheer for Starbucks

December 17, 2012

After winning some plaudits (well, Mr B. Johnson anyway) for its move on taxation, Starbucks must have hoped that its sponsorship of the Natural History Ice Rink would have helped move its brand reputation on from corporate tax dodgers to nice guys who help you #spreadthecheer this Christmas. Of course, live twitter walls are a […]

Yahoo’s social media fail

August 20, 2012

Today Yahoo! news is scraping the bottom of a barrel even the Daily Mail or a Five Live phone in would avoid. For its first ever #HashOut ‘live discussion show’ it is inviting people to suggest musicians who deserve to be jailed like Pussy Riot have been in Russia. If this is the standard of […]

Morons, sin washers and sore losers

August 9, 2012

As British gold medals start to dry up, the Olympics PR machine has taken a more sinister turn… Moron of the Games: Piers ‘the Troll’ Morgan. Who, when he is not being taken down by other Twitter users, is not taking kindly to a fake image of a reputed Bradley Wiggins tweet. Fake or not, […]

What links Marmite, Mystic Meg and the Mayor?

August 2, 2012

The Olympics PR machine rumbles on – and there’s clearly only one place to start today… PR triumph over adversity award: Boris. Of course. People used to claim that Tony Blair was Teflon coated, but he had nothing on BoJo. Even being left strung up mid-zip wire comically waving flags is nothing to this politician. […]

#wheresthegovernment shows Twitter’s still got it

August 5, 2011

What started out as a partisan front page in the Mirror, asking why the government had all gone away at the same time, ended in a desperate attempt by the government to wrest control of a PR crisis. And it’s all thanks to Twitter. The morning paper reviews were done, paying little attention to the […]

News of the World advertisers hit on Twitter, but they aren’t listening

July 5, 2011

As the headlines on all (non News International) media outlets drive public anger over the Millie Dowler / News of the World phone hacking scandal, social media reaction looked at targeting advertisers who work with the paper. Several sites have given easy to use lists of recent News of the World advertisers to enable the Twitter […]

Mydavidcameron vs the real thing… who wins?

March 3, 2010

The recent media storm around Tory campaign funding jogged a promise I made to try and answer a big question about the importance of social media on the outcome of the election. Just how effective will a poster campaign be for the Tories? And is it possible that more people would see Labour’s spoofs of […]