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Hearses, infidelity and empty seats… More Olympics PR

July 31, 2012

The Olympic Games have given PRs the opportunity to take the media ‘summer silly season’ to new heights. You’d have thought that weekly posts on London Olympics PR highs and lows would be enough. But no, there’s just too much good material. So here’s today’s top five: Biggest social media fail: The #NBCfail over its […]

The PR prescription for avoiding irrelevance

July 10, 2012

When one of the biggest names in PR warns that the industry faces becoming irrelevant, it’s probably a good idea to listen. And Lord Chadlington, founder of Shandwick and chair of Huntsworth group of PR agencies, gave just that warning last night (9th July). Chadlington’s prescription for preventing this irrelevance lies in tapping into the […]

What makes a good PR recruit? And where do they sit?

April 17, 2012

How will the new PR Apprenticeship sit alongside graduate - and other - forms of recruitment?

The advance from PR’s core

October 26, 2011

Evidence from the PR Week / PRCA PR Census demonstrates that the industry is continuing its drift away from traditional and specialist PR services and more towards general marketing disciplines. This is demonstrated by my mapping of the areas respondents to the Census claim will increase in importance over the next two years against what […]

Newspaper copyright creep is a threat to us all

July 28, 2011

Imagine a Merseyside derby game where the Everton goalkeeper blames the sun getting in his eyes for conceding a 89th minute goal. AnfiedRed publishes a blog claiming it is: The Sun Wot Won It Everyone has a chuckle, people tweet about it and in the spirit of fairplay the blog links the headline back to […]

The PRCA agree with me!

May 7, 2010

I was amused to see that now the election has happened, the industry body, the PRCA, agree with my summary of the state of the marketing industry. In PR Week, director-general Francis Ingham said, “for general PR agencies, this result poses real dangers. Let’s not be in denial – all three main parties have taken a […]