communications | Ramblings Of A PR

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There’s no such thing as an apolitical campaign

March 28, 2013

Over on the Claremont blog, I argue that there can be no such thing as an apolitical charity communications campaign. While the stated objectives of a charity communications may be seemingly non-political (such as fundraising, reputation-building, public awareness raising or driving action) for each of these four communications objectives, taking an apolitical approach is nigh […]

More radio silence?

March 27, 2013

Back in November 2011 I took a bit of a break from the blog due to running the WorldSkills London 2011 Media Centre. This time it’s due to this… To say I’m immensely proud of what the team at the National Apprenticeship Service have achieved with the help of small(ish) agencies Claremont, Tribe, On Broadcast […]

The best Olympic PR moment

August 11, 2012

Over the last two weeks, this blog has featured over 50 Olympic PR highs and lows from London 2012, but which was your favourite? Take five seconds to fill in this poll (I’ve picked my top five, feel free to write in any others)…

Nudity, numpty and nudge

August 10, 2012

The final installment of daily Olympic PR highs and lows, including shameless self promotion, going mad and nudge theory

Morons, sin washers and sore losers

August 9, 2012

As British gold medals start to dry up, the Olympics PR machine has taken a more sinister turn… Moron of the Games: Piers ‘the Troll’ Morgan. Who, when he is not being taken down by other Twitter users, is not taking kindly to a fake image of a reputed Bradley Wiggins tweet. Fake or not, […]

An Olympic PR stunt-fest?

August 8, 2012

Into the closing stages now, but the Olympics PR gems keep coming… Subs Sack Race: Sub Editors at the Express and the Mirror will be watching over their shoulders as they failed to spot that their Olympics coverage confused the Dutch and British equestrian teams. Given the Express’ error was a front page one; they […]

Beer, urine and the Australian legacy

August 7, 2012

While retailers have just a matter of days to launch behavioural change communications to bring back Olympic business, there’s plenty of Olympics PR still going on… Nation to watch: The Swiss are spending $4.6m on their London 2012 presence and from Holland’s Heineken House to Russia’s Sochi Park, countries are climbing over themselves to boost […]