1) British Gas are a bunch of numpties
Anyone who can make a company share price crash through social media incompetence deserve what they get.
2) Politics makes for great songs
3) Charity communications is inherently political
Charities are among the biggest lobbyists in the country. They won’t call it that. But they are.
4) Some ad agencies are pretty sick (in a bad way)…
Make fun of suicide. Why not. Scum.
5) …And PRs can be even worse
Don’t get me started on sinister dealings in public relations.
6) But if you do dance with the devil, have the guts to defend yourself
Unlike the PR agency Media Zoo who “crapped on” about being targeted for their work for Ineos and sweat shop labour firms
7) Mary Portas
She just won’t go away – the only blog post to have made the top 10 for 3 years running. Mary Portas works for shopping centres while advising on how to regenerate the high street. Well she is after all, the Queen of Shopping Centres. An incredible achievement.
8) Obama vs The Queen
It’s clear who wins. Thanks for Google’s new SEO for propelling a simple post on the difference between a monarchy and a republic into the top 10. Again.
9) The Olympic Legacy
Keep writing about the same thing. Google gets the hint. My Olympic-themed posts from 2012 are still pretty popular.
10) And finally… some good news
Just creeping into the top 10, some good news. We have three PR apprentices at Claremont now – and I’m so proud of all three. So I was especially pleased when 2013 proved that PR Apprenticeships have really come of age.
So. For the 2014 blogging resolution I’ll turn, for the first and only time, to Michael Stipe for inspiration*:
I know that this is vitriol. No solution, spleen venting,
But I feel better having screamed. Don’t you?
*Si Francis is in fact 36, not 17. See entry 2.