August | 2012 | Ramblings Of A PR

Browsing All Posts published on »August, 2012«

The battle of the opening ceremonies

August 30, 2012

On the surface of the figures, Channel 4 will be delighted that last night’s Paralympic Opening Ceremony attracted the station’s largest audience share since the peak of Big Brother. And today’s blanket front page coverage for the Paralympics (only the Express don’t fully lead with the Opening Ceremony) is a positive sign that the Games […]

Yahoo’s social media fail

August 20, 2012

Today Yahoo! news is scraping the bottom of a barrel even the Daily Mail or a Five Live phone in would avoid. For its first ever #HashOut ‘live discussion show’ it is inviting people to suggest musicians who deserve to be jailed like Pussy Riot have been in Russia. If this is the standard of […]

The Olympics in headlines

August 13, 2012

A national newspaper Olympic headlines wordcloud shows that the Games dominated the front pages. Unless you read the Express.

The best Olympic PR moment

August 11, 2012

Over the last two weeks, this blog has featured over 50 Olympic PR highs and lows from London 2012, but which was your favourite? Take five seconds to fill in this poll (I’ve picked my top five, feel free to write in any others)…

Nudity, numpty and nudge

August 10, 2012

The final installment of daily Olympic PR highs and lows, including shameless self promotion, going mad and nudge theory

Morons, sin washers and sore losers

August 9, 2012

As British gold medals start to dry up, the Olympics PR machine has taken a more sinister turn… Moron of the Games: Piers ‘the Troll’ Morgan. Who, when he is not being taken down by other Twitter users, is not taking kindly to a fake image of a reputed Bradley Wiggins tweet. Fake or not, […]

An Olympic PR stunt-fest?

August 8, 2012

Into the closing stages now, but the Olympics PR gems keep coming… Subs Sack Race: Sub Editors at the Express and the Mirror will be watching over their shoulders as they failed to spot that their Olympics coverage confused the Dutch and British equestrian teams. Given the Express’ error was a front page one; they […]

Beer, urine and the Australian legacy

August 7, 2012

While retailers have just a matter of days to launch behavioural change communications to bring back Olympic business, there’s plenty of Olympics PR still going on… Nation to watch: The Swiss are spending $4.6m on their London 2012 presence and from Holland’s Heineken House to Russia’s Sochi Park, countries are climbing over themselves to boost […]