Browsing All Posts published on »February, 2012«

Three symptoms of a poor marketing campaign

February 27, 2012

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As the government continues to scrutinise central marketing spending and the NHS is under threat of major re-organisation, it’s refreshing to know that some NHS authorities are able to splash the cash. Or not. In an early front runner for the ‘waste of public money of the year’ award (if there was such an award), […]

1.2m or 3.7m – what is success for Sun on Sunday?

February 21, 2012

0

It’s no surprise that the Sun on Sunday will finally launch this weekend. But how will News International measure success? The latest ABC circulation figures show that over 1.2 million readers were added to other Sunday tabloids (including the loss of readers experienced by the Mail on Sunday) since the closure of the News of […]

about.me

Simon Francis

Simon Francis

Campaigns and communications consultant

Work in PR in London. 

Support Coventry City. 

Love real ale pubs, travel, music and books. 

Spend too much time on the Internet.

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