November 17, 2011
Benetton have a knack for fantastic campaigning advertising. And this picture, while not the most important picture you’ll see this year, is amazing for PR purposes: Sadly, on this occasion it seems that Benetton were only ever going to use the poster for a PR stunt, rather than roll out the image, as it has […]
November 8, 2011
People are vital to communications. Not only do they make up the audiences marketeers try to reach, but they are often the sole 'asset' a communications team or agency has. So it was disappointing that not more employers attended the 'Education in Public Relations' debate at the University of Westminster - an ideal chance to debate PR degrees and the future of recruitment and training in the communications industry.
November 4, 2011
£85,000 a month is a lot of money. When government is cutting spending in all walks of life, especially marketing, £85,000 a month for a PR agency is even more money. But, that’s what the Department of Health is looking to invest in trying to make the nation healthier. In doing this, it will […]