August | 2011 | Ramblings Of A PR

Browsing All Posts published on »August, 2011«

Finding the digital page 94

August 31, 2011

Getting coverage in the media is often only the start of the battle for communicators. The trick is then trying to understand if people have actually seen, heard or read it. Measuring in broad terms is easy enough – opinion tracking can demonstrate clearly how many people have seen or discussed your story. In print […]

Degrees give no guarantees of success in the media

August 26, 2011

Over at the Independent, Rizwan Syed criticises Jan Murray’s development of an Apprenticeship for journalists. I praised Jan for this move, part of what I believe is a vital shift toward creating more routes to enter media professions. I did respond on the Independent, but my comments seem to have disappeared. So, I’ll re-post my […]

Cut to spend. Or Sir Sorrell’s law

August 24, 2011

Sir Martin Sorrell, chief of advertising and PR group WPP, has been on the airwaves seemingly talking up his own brand of economic theory: Cut to spend. On the BBC earlier he appeared to urge governments around the world to start spending (including France) – an odd suggestion given current financial turmoil and current IMF […]

Sexy A-Levels are not the worst media crime today

August 18, 2011

With phone hacking and riots, this has hardly been a normal ‘silly season’ for the media. But, like Christmas ‘last day rush’ and Bank Holiday ‘getaway travel chaos’ stories, A-Level results can be relied on to fill plenty of media airtime and column inches. In all this coverage, a recurring media crime is to use […]

The Apprentice revolution is coming, but slowly

August 16, 2011

Guardian journalist Jan Murray‘s announcement that she is taking on an Apprentice is another sign that the attitude toward vocational qualifications is changing. Degrees churn out indebted graduates who, in the PR industry as in journalism, spend the immediate aftermath of their degree on post-graduate qualifications or as juniors learning their trade. Indeed, those graduates […]

#wheresthegovernment shows Twitter’s still got it

August 5, 2011

What started out as a partisan front page in the Mirror, asking why the government had all gone away at the same time, ended in a desperate attempt by the government to wrest control of a PR crisis. And it’s all thanks to Twitter. The morning paper reviews were done, paying little attention to the […]