After a lack of interest the first time around, the Big Society was finally launched to the consumer today. The anticipation was immense – the Twittersphere was groaning under the #bigsociety trend and the months of preparation and planning by Big Society agitators was finally to pay off. Except it still hasn’t. Not really. It […]
July 12, 2010
Continuing my commentary on how the marketing industry is doing (yes I know I said I was going to stop doing this and stick to great work), the latest Bellwether Report is being spun in various directions by the competing factions within marketing. Perhaps bizarrely, PR Week come closest to just printing the findings, so […]
July 7, 2010
It’s been exactly two months since the last Rambling… and things are very different now. So it seems like a good time to look again at the threats and opportunities to the PR industry under the new government. As I warned in my last posts (and as the PRCA confirmed), the worst news for the […]
July 19, 2010
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