November | 2009 | Ramblings Of A PR

Browsing All Posts published on »November, 2009«

Easyjet’s ‘Double Dip’ Crisis

November 25, 2009

Easyjet probably thought they’d won the crisis management battle to shut down the debate on the holocaust memorial photo spread. Online media coverage over the weekend showed them acting quickly, decisively and sympathetically by pulping 300,000 copies of their inflight magazine (although it took 3 weeks for the complaint to surface). But the issue has […]

PR needs to embrace the chance to show it works

November 13, 2009

The UK’s Central Office of Information has suggested that advertising value equivalent’s (AVE) are no longer included as part of mandatory evaluation criteria when measuring how well PR campaigns perform. And not before time! You can read my comments either in PR Week or on the website of the company I work for. But, if […]

Who really influences Britain? The Sun or Twitter?

November 11, 2009

For those of us with a statto-like obsession with the UK media, some very interesting figures have been released by pollsters YouGovStone. Ostensibly undertaken to find out who is more influential, Google or Murdoch, the raw data paints an interesting picture of UK media consumption and influence: - 91% of the general public watch BBC […]

Online safety should be as important as road safety

November 6, 2009

I quite enjoy it when I’m asked to comment on campaigns I’m not working on – especially when they’re at brief stage, you can say what you think another agency should be doing. But PR Week asked me to comment on one I wouldn’t mind being part of – apparently there is a brief for […]

Worst PR Stunt of the Year

November 4, 2009

Afraid I can’t claim credit for spotting this one, but got an email setting out a very disturbing PR idea… Email quoted below: As part of my job, I’m always looking to check what media campaigns are out there… this has to be the worst. Kenco are trying to promote the fact that they are […]

The NUJ must keep to its core mission

November 4, 2009

A PR and a member of the National Union of Journalists? Surely not. Heresy some will cry. Well, I am one. Before I get on to the editor of the Journalist debate, perhaps I’d best set out why I joined. Years ago the NUJ helped me in a contract negotiation and my membership has been […]