1.5 journalists for every PR in the UK
New data shows there are 62,000 journalists and 42,500 PRs in the UK, or 1.53 journalists for every PR.
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Collected thoughts of a London public relations professional
How the media think about… women & sport
May 2, 2012
'Wags and bags' or positive role models for girls, how do you think the British media depict women and sport?
What makes a good PR recruit? And where do they sit?
April 17, 2012
How will the new PR Apprenticeship sit alongside graduate - and other - forms of recruitment?
What is PR? It’s nuts…
March 6, 2012
Spin doctors? Shady lobbyists? Max Clifford? Social media gurus? Ab Fab? David Cameron? PR’s a flexible, changing, beast and is often defined by those who want to attack it as an industry. And it doesn’t help that if you ask a PR person how they would define PR, you’ll probably get a different response everytime.… [Read more…]
Three symptoms of a poor marketing campaign
February 27, 2012
As the government continues to scrutinise central marketing spending and the NHS is under threat of major re-organisation, it’s refreshing to know that some NHS authorities are able to splash the cash. Or not. In an early front runner for the ‘waste of public money of the year’ award (if there was such an award),… [Read more…]
1.2m or 3.7m – what is success for Sun on Sunday?
February 21, 2012
It’s no surprise that the Sun on Sunday will finally launch this weekend. But how will News International measure success? The latest ABC circulation figures show that over 1.2 million readers were added to other Sunday tabloids (including the loss of readers experienced by the Mail on Sunday) since the closure of the News of… [Read more…]
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May 4, 2012
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